Demographic Composition of the Online Buyers in Turkey

Abstract

Demographic variables may have an impact on Internet usage patterns. Online buyers’ characteristics keeps changing time along with the shifting dynamics of Turkish consumers’ demographic profile and day by day online shopping becomes a safe and popular option in Turkey. Current study investigates demographic composition of the online buyers that influence consumer attitudes towards online shopping behavior in İzmir, the third largest city in Turkey. This study examines attitudes toward online shopping and provides a better understanding of the potential of online buyers for both researchers and practitioners. The study is based on an empirical research work, and a convenience sample of 400. Frequencies, descriptive statistics, and One‐Way ANOVA tests were used in the analysis of data. The study shows that Turkish Internet consumer segment is relatively young, well educated, in mid economic status and professions associated with Internet more than five years.