Câteva aspecte ale argumentării în textul publicitar

dc.contributor.author	Cîrnu, Mihaela
dc.date.accessioned	2017-12-09T08:00:02Z
dc.date.available	2017-12-09T08:00:02Z
dc.date.issued	2005-01
dc.identifier.issn	1221-4647
dc.identifier.uri	http://10.11.10.50/xmlui/handle/123456789/4951
dc.description	Annals of the “Dunărea de Jos” University of GALAŢI Fascicle XIII, Issue 24, XXIII, 2005 pp. 58 - 62	ro
dc.description.abstract	Any advertising product should answer a very simple question: "Why do I need this product/ service?" In an attempt to be as convincing as possible, ad designers choose a method which they think to be the best, at that particular moment. They try to plead for it, and that is why the advertising discourse has developed a whole argumentative strategy, with its peculiar characteristics. I have tried to show a few significant aspects of this process, pointing out what individualizes the advertising discourse from other persuasive types of discourse.	ro
dc.language.iso	other	ro
dc.publisher	Universitatea "Dunărea de Jos" din Galați	ro
dc.subject	argumentare, silogism, publicitate, entimema, persuasiune, conclusio, ancoraj	ro
dc.title	Câteva aspecte ale argumentării în textul publicitar	ro
dc.type	Article	ro