| dc.contributor.author | Avrigeanu, Alina Florentina | |
| dc.contributor.author | Anghel, Flavia Gabriela | |
| dc.contributor.author | Stanga, Elena | |
| dc.contributor.author | Glavan, Bogdan Nicolae | |
| dc.date.accessioned | 2012-06-14T09:51:18Z | |
| dc.date.available | 2012-06-14T09:51:18Z | |
| dc.date.issued | 2010-01 | |
| dc.identifier.issn | 1584 - 0409 | |
| dc.identifier.uri | http://10.11.10.50/xmlui/handle/123456789/923 | |
| dc.description | Articolul face parte din Analele Universitătii "Dunărea de Jos" Galați: Fascicula I Economie si Informatică Aplicată din 2010 | en_US |
| dc.description.abstract | In this paper we formulate possible strategies that may be made to improve the
competitive position of companies must take into account the major strategic stakes,
opportunities and threats in the environment but also their internal potential, and their
ability to respond to challenges posed by change in external environment. By
introducing the concepts of "strategic segmentation" and "strategic group" we develop a
more accurate and realistic analysis of the competitive environment, highlighting the
practical implications of this analysis. Thus, the use of Porter’s competitive forces model
to analyze the competitive environment can be made with reference to competition
within a strategic group. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Editura Europlus Galaţi | en_US |
| dc.subject | segment strategic | en_US |
| dc.subject | strategie de grup | en_US |
| dc.subject | industria textila | en_US |
| dc.subject | harta strategica | en_US |
| dc.title | Possibilities for Making the Concepts of "Strategic Segment" and "Strategic Group" Become Operational - A Case Study in the Clothing Industry in Romania | en_US |
| dc.type | Article | en_US |
