Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives

Abstract

Simultaneously with the manifestation of the availability of the company/organization to include in its activities and politics objectives of sustainable development and social responsibility, concrete marketing steps are required, in form of a number of activities that contribute effectively to achieving such objectives. Therefore, series of steps of the complex process of reflection and strategic planning should be taken in a logical and consistent manner, thus these steps that can adapt and "tone" according to the specific activities that the company operates.