http://arthra.ugal.ro/handle/20.500.14043/26498 2026-04-18T22:06:55Z http://arthra.ugal.ro/handle/20.500.14043/26521 Integration Perspectives of the Communication Management Within Organizations’ Policy Cristache, Nicoleta; Susanu, Irina; Micu, Adrian; Micu, Angela Eliza While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordinates in which advertising proved to be traditionally more efficient than public relations, will become less relevant in the future. In this new context, the marketing professionals will be more interested by notions as “commitment” and “involvement” which will be focused on public relations tools as: customers’ information, rather than the products promotion; the gain of trust rather than the gain of time; initiation of dialog rather than submission of messages. Annals of “Dunarea de Jos” University of Galati Fascicle I – 2010. Economics and Applied Informatics. Years XVI – no 2 2010-01-01T00:00:00Z http://arthra.ugal.ro/handle/20.500.14043/26520 Romanians’ Public Debts Saga Susanu, Monica By the end of 2009, a very cold breath of austerity was blowing from the European financial and banking system and thoroughly was touching every Member State’s economy, but only for some of them perspective of this severe situation is called bankruptcy frequently. By the spring of this year (2010 – author’s note), Greece’s financial problems set all the Europeans governments on fire and, according on the most worrying news alerts, Germany was terribly angry and eager to treat this country as an undisciplined schoolchild. Many and heavy financial disasters are forecast for other countries as well, and it seems that Spain’s, Portugal’s or Italy’s Mediterranean structure and behaviour would be the reason, since these countries are in pretty identical trouble just like Greece. The ex-communist recently EU Member States, that are united into the so-called platoon of the emergent economies, rapidly detected their own vulnerabilities and their well-known resources leakages. Then, in the old-time verified and practiced tradition of “cuts and poverty under oppression” which communism taught them well, they were abruptly compelled to conform and to adopt dreadful austerity measures. Although among them, Romania is again a special case, taking into account but the heavy burden of the 80’s unbelievable sacrifices and privations, which the population endured because of the totalitarian decision of paying its whole debt. The paper reveals and analyses that, despite the actual context and the political circumstances which are totally different, Romania applied an unprecedentedly severe plan of cuts and privations, installing a general and bitter sensation of déjà-vu, instead of living and feeling the European membership status! Annals of “Dunarea de Jos” University of Galati Fascicle I – 2010. Economics and Applied Informatics. Years XVI – no 2 2010-01-01T00:00:00Z http://arthra.ugal.ro/handle/20.500.14043/26519 State Debt of the Republic of Moldova as Essential Factor of the Country Risk Hîncu, Rodica; Suhovici, Ana; Bunu, Mariana; Gumovschi, Ana; Dascaliuc, Daniela; Roşca, Marcelina This paper discusses issues concerning of the state debt risk related to the Republic of Moldova and the determinants of the state debt in the context of the country risk. Special attention is devoted to analyzing the dynamics and structure of Moldova's foreign debt by currency and sector, in terms of the components parts of the foreign debt risk of Moldova - refinancing risk, currency risk and interest rate risk. It is analyzed the external state debt, publicly guaranteed, and non-guaranteed private external debt. Annals of “Dunarea de Jos” University of Galati Fascicle I – 2010. Economics and Applied Informatics. Years XVI – no 2 2010-01-01T00:00:00Z http://arthra.ugal.ro/handle/20.500.14043/26518 Equalization of the Budget Incomes in the Administrative-Territorial Structures Balalia, Nicolae; Afanase, Constantin The research theme is important for the local economy and financial literature on local public finance. It is known that the tax base of the territories is quite uneven and providing quality public services is impossible based on their own sources. The support for less developed local public administration from the financial point of view requires fiscal decentralization and involves financial equalization procedures or other similar measures aimed at eliminating the effect of unequal distribution for potential funding sources. Financial equalization is a group of financial actions made in order to overcome economic and fiscal disparities between territories. The purpose of financial equalization is the additional funding of less developed territories in order to reduce regional disparities. Annals of “Dunarea de Jos” University of Galati Fascicle I – 2010. Economics and Applied Informatics. Years XVI – no 2 2010-01-01T00:00:00Z